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THE X FACTOR BLOG

This blog is a forum for discussion on topics relevant to business owners. We also publish strategies on marketing and growing your business, special offers and advanced tools to keep your business on the cutting edge as well as keep you up to date on SME news and media.

The 5 Marketing Mistakes You Must Avoid

10X Newcastle - Thursday, April 19, 2012
Most business owners have the best intentions in the world when it comes to their marketing, but often, they get so excited with the ‘big picture’ of how many new leads a certain campaign is going to bring in, or the creative execution of a particular piece of collateral, they come unstu Keep Reading

DIY PR in 10 Easy Steps

10X Newcastle - Thursday, April 19, 2012
Have you ever opened up your local newspaper, and been shocked to find the smiling face of your competitor staring somewhat smugly back at you from a full-page feature article? Not fair, is it? All that publicity is surely going to drive customers away from your business towards theirs. You Keep Reading

From the Desk of Nic Clark: What are you REALLY Saying?

10X Newcastle - Wednesday, February 22, 2012
How to build a brand that speaks volumes. The foundation of all successful brands and their subsequent marketing campaigns is a strong, consistent message. But have you ever stopped to think about what your business is REALLY saying every time you make contact with customers or prospects?  Keep Reading

5 ways to hit back at the July wage increase

10X Newcastle - Monday, June 27, 2011
5 ways to hit back at the July wage increase With natural disasters, the dollar at an all-time high, petrol prices going through the roof and energy costs sky-rocketing – what else can happen to harm small business? To add insult to injury Fair Work Australia has approved a $19.40 raise Keep Reading

Use the Easter break to really get Twitter working for you

10X Newcastle - Tuesday, April 19, 2011
Strengthening and improving current business as well as attracting new business requires communication. Sometimes the simplest forms of communication may seem the most complex, until you know how to use them. With Easter coming up it’s a great opportunity to use the time to take stoc Keep Reading

Raise Profits Through Referrals

10X Newcastle - Friday, November 19, 2010
Why seek referrals? Establishing a systemised process for obtaining referrals is one of the most cost effective ways of acquiring new, qualified customers for your product or service. In essence, you’re asking your current database contacts for introductions. It should come across as a Keep Reading

5 Ways To Get Christmas All Wrapped Up

10X Newcastle - Friday, November 19, 2010
A third of the year’s retail trade occurs over the holiday period, so it makes sense to capitalise on consumers’ desire to flex their purchasing muscle. Here are five easy tips to make the most of the Christmas rush. 1. Spruce up your store. Christmas shoppers ar Keep Reading

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