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THE X FACTOR BLOG

This blog is a forum for discussion on topics relevant to business owners. We also publish strategies on marketing and growing your business, special offers and advanced tools to keep your business on the cutting edge as well as keep you up to date on SME news and media.

The 5 Marketing Mistakes You Must Avoid

10X Newcastle - Thursday, April 19, 2012
Most business owners have the best intentions in the world when it comes to their marketing, but often, they get so excited with the ‘big picture’ of how many new leads a certain campaign is going to bring in, or the creative execution of a particular piece of collateral, they come unstu Keep Reading

DIY PR in 10 Easy Steps

10X Newcastle - Thursday, April 19, 2012
Have you ever opened up your local newspaper, and been shocked to find the smiling face of your competitor staring somewhat smugly back at you from a full-page feature article? Not fair, is it? All that publicity is surely going to drive customers away from your business towards theirs. You Keep Reading

From the Desk of Nic Clark: What are you REALLY Saying?

10X Newcastle - Wednesday, February 22, 2012
How to build a brand that speaks volumes. The foundation of all successful brands and their subsequent marketing campaigns is a strong, consistent message. But have you ever stopped to think about what your business is REALLY saying every time you make contact with customers or prospects?  Keep Reading

Knowledge is power

10X Newcastle - Wednesday, August 31, 2011
Have you ever heard the expression, “What you don’t know won’t hurt you?” Well unfortunately we’re about to turn that expression on its ear, because it’s what you do know about your customers that is going to make your business the great success that you are Keep Reading

Tracking costs by lead - the what and the how

10X Newcastle - Tuesday, May 31, 2011
Every business can only afford to spend a set amount of money on marketing. When you track costs per lead you know exactly how much your business is spending on each marketing campaign and what the return is. Knowing the direct relationship between money spent on marketing and the money gained,  Keep Reading

Raise Profits Through Referrals

10X Newcastle - Friday, November 19, 2010
Why seek referrals? Establishing a systemised process for obtaining referrals is one of the most cost effective ways of acquiring new, qualified customers for your product or service. In essence, you’re asking your current database contacts for introductions. It should come across as a Keep Reading

5 Ways To Get Christmas All Wrapped Up

10X Newcastle - Friday, November 19, 2010
A third of the year’s retail trade occurs over the holiday period, so it makes sense to capitalise on consumers’ desire to flex their purchasing muscle. Here are five easy tips to make the most of the Christmas rush. 1. Spruce up your store. Christmas shoppers ar Keep Reading

10X Newcastle Assist Local Restaurants

10X Newcastle - Thursday, September 23, 2010
10X Newcastle recently conducted a series of special workshops for restaurant owners in the Newcastle region at their office in Charlestown. Trevor Monaghan, the managing director of 10X Newcastle conducted the workshops with 10X Newcastle's head coach and serial entrepreneur, Phil Bamback.  Keep Reading

From The Desk of Nic Clark: Branding Basics – Pt. 3 - How Do I Use My Brand Strategy?

10X Newcastle - Wednesday, September 22, 2010
Welcome to part three of my branding basics series of posts. If you missed the first or second posts, feel free to go back and revisit them for a full rundown on how to go about creating a powerful brand for your business and implementing a branding strategy. As you’ll know by now, togeth Keep Reading

Cheque’s In The Mail

10X Newcastle - Wednesday, September 22, 2010
If you ever send your clients anything by mail, be it a letter, free sample or discount voucher – you MUST read this… What follows is a short guide, including some ‘real world’ examples, on how to create direct mail pieces that get results and drive sales. Whether y Keep Reading

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