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THE X FACTOR BLOG

This blog is a forum for discussion on topics relevant to business owners. We also publish strategies on marketing and growing your business, special offers and advanced tools to keep your business on the cutting edge as well as keep you up to date on SME news and media.

The 5 Marketing Mistakes You Must Avoid

10X Newcastle - Thursday, April 19, 2012
Most business owners have the best intentions in the world when it comes to their marketing, but often, they get so excited with the ‘big picture’ of how many new leads a certain campaign is going to bring in, or the creative execution of a particular piece of collateral, they come unstu Keep Reading

Get On The Media’s Good Side

10X Newcastle - Thursday, April 19, 2012
No matter what business you’re in, seeking to attract positive media attention should be right up there on your list of ‘to do’s’ – after all, you can’t have your competitors grabbing all the headlines, especially if you know that your product or service is superi Keep Reading

From the Desk of Nic Clark: What are you REALLY Saying?

10X Newcastle - Wednesday, February 22, 2012
How to build a brand that speaks volumes. The foundation of all successful brands and their subsequent marketing campaigns is a strong, consistent message. But have you ever stopped to think about what your business is REALLY saying every time you make contact with customers or prospects?  Keep Reading

Market like a guerrilla

10X Newcastle - Monday, November 21, 2011
Many small to medium sized enterprises start up their businesses with high hopes, a million and one things to take care of and – no marketing plan. Ironically, a solid marketing plan with structured activity over 12 months is the one thing that can keep your business going when customers b Keep Reading

From the Desk of Nic Clark - Fire your customers

10X Newcastle - Wednesday, August 31, 2011
I’m always coming up with advice on how to keep your customers happy and coming back, so you may think I’m joking with a headline like that, but I’m dead-set serious. Some customers are more than just a waste of time – they can actually waste your money! It’s all ab Keep Reading

5 ways to hit back at the July wage increase

10X Newcastle - Monday, June 27, 2011
5 ways to hit back at the July wage increase With natural disasters, the dollar at an all-time high, petrol prices going through the roof and energy costs sky-rocketing – what else can happen to harm small business? To add insult to injury Fair Work Australia has approved a $19.40 raise Keep Reading

Tracking costs by lead - the what and the how

10X Newcastle - Tuesday, May 31, 2011
Every business can only afford to spend a set amount of money on marketing. When you track costs per lead you know exactly how much your business is spending on each marketing campaign and what the return is. Knowing the direct relationship between money spent on marketing and the money gained,  Keep Reading

Use the Easter break to really get Twitter working for you

10X Newcastle - Tuesday, April 19, 2011
Strengthening and improving current business as well as attracting new business requires communication. Sometimes the simplest forms of communication may seem the most complex, until you know how to use them. With Easter coming up it’s a great opportunity to use the time to take stoc Keep Reading

Leaders Unite for Best Results

10X Newcastle - Tuesday, March 22, 2011
No matter what business you’re in or how big you are, there is one measure that is universal across all businesses everywhere. That is?... results. It is no use pointing the finger at external factors or the fact that ‘this is how we have always done it.’ The cold hard fact o Keep Reading

Six Deadly Website Sins

10X Newcastle - Tuesday, December 21, 2010
Everyone’s got a website nowadays, but how many are effective? (By which I mean, how many are generating quality leads, building your brand and increasing your sales?) Have you had your website created with a ‘best practice’ checklist, or has someone just put together a few bas Keep Reading

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