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THE X FACTOR BLOG

This blog is a forum for discussion on topics relevant to business owners. We also publish strategies on marketing and growing your business, special offers and advanced tools to keep your business on the cutting edge as well as keep you up to date on SME news and media.

From the Desk of Nic Clark: What are you REALLY Saying?

10X Newcastle - Wednesday, February 22, 2012
How to build a brand that speaks volumes. The foundation of all successful brands and their subsequent marketing campaigns is a strong, consistent message. But have you ever stopped to think about what your business is REALLY saying every time you make contact with customers or prospects?  Keep Reading

From the Desk of Nic Clark - Increasing Your Prices: A Scary But Highly Successful Strategy

10X Newcastle - Thursday, January 19, 2012
The truth is, they won’t. On almost all occasions a price increase can actually increase your sales volume. For instance, an Australian based company with $9 billion in revenue was having challenges with its profit margins, so they decided to increase their prices. To do that, they Keep Reading

Converting connections into business

10X Newcastle - Thursday, January 19, 2012
How do you convert casual conversations with total strangers into new business? Whether you are a dexterous communicator, or pretty reticent when it comes to striking up conversations at business events, any successful business owner knows that that every conversation about business could be an unde Keep Reading

Is that a proposition... (or is it just another me-too experience?)

10X Newcastle - Wednesday, October 26, 2011
Propositioning your customers may sound a little R-rated, but what we’re talking about here is coming up with the right way to deliver a truly outstanding customer experience that will keep them always wanting more – and even better, telling their friends all about it! Unique Va Keep Reading

Is that a proposition... (or is it just another me-too experience?)

10X Newcastle - Wednesday, October 26, 2011
Propositioning your customers may sound a little R-rated, but what we’re talking about here is coming up with the right way to deliver a truly outstanding customer experience that will keep them always wanting more – and even better, telling their friends all about it! Unique Va Keep Reading

Repeat after me ... repeat business works

10X Newcastle - Tuesday, October 11, 2011
One of the most important things you can do in growing your business is to grow relationships – the value of a loyal, repeat customer is enormous to your business. But how do you keep customers coming back for more - and bringing their friends with them? Powerful relationships don't j Keep Reading

From the Desk of Nic Clark - Fire your customers

10X Newcastle - Wednesday, August 31, 2011
I’m always coming up with advice on how to keep your customers happy and coming back, so you may think I’m joking with a headline like that, but I’m dead-set serious. Some customers are more than just a waste of time – they can actually waste your money! It’s all ab Keep Reading

Knowledge is power

10X Newcastle - Wednesday, August 31, 2011
Have you ever heard the expression, “What you don’t know won’t hurt you?” Well unfortunately we’re about to turn that expression on its ear, because it’s what you do know about your customers that is going to make your business the great success that you are Keep Reading

Business System

10X Newcastle - Monday, June 27, 2011
Every Business Needs a System A business without a system is like a car without wheels. Whether you are a one man band, employ 50 people or are somewhere in between, every business needs a system and that means Marketing and Sales, Operations, Finance and Human Resources. It is these key Keep Reading

Use the Easter break to really get Twitter working for you

10X Newcastle - Tuesday, April 19, 2011
Strengthening and improving current business as well as attracting new business requires communication. Sometimes the simplest forms of communication may seem the most complex, until you know how to use them. With Easter coming up it’s a great opportunity to use the time to take stoc Keep Reading

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