THE X FACTOR BLOG
This blog is a forum for discussion on topics relevant to business owners. We also publish strategies on marketing and growing your business, special offers and advanced tools to keep your business on the cutting edge as well as keep you up to date on SME news and media.
From the Desk of Nic Clark - Increasing Your Prices: A Scary But Highly Successful Strategy
10X Newcastle - Thursday, January 19, 2012
The truth is, they won’t.
On almost all occasions a price increase can actually increase your sales volume.
For instance, an Australian based company with $9 billion in revenue was having challenges with its profit margins, so they decided to increase their prices. To do that, they Keep Reading
From the Desk of Nic Clark - Build A Stonger Brand
10X Newcastle - Tuesday, May 31, 2011
Increase Value of Business And Greater Recognition Within The Community
Your brand provides your customer with more value and this is why they are prepared to pay a premium to acquire it (your brand). Your Business's brand has a value and at some point will pay dividends, either via increa Keep Reading
From the Desk of Nic Clark - How To Charge More For Your Product
10X Newcastle - Tuesday, March 22, 2011
Some business owners think that to charge more for their product they need to add to it, give bonuses, create a new fandangled ad campaign for it or hype it up by getting a celebrity endorsement.
While those things will certainly HELP you in having customers perceive your product is worth mo Keep Reading
From The Desk of Nic Clark - Your Business, The Mirror
10X Newcastle - Tuesday, December 21, 2010
The Christmas and New Year period are always a perfect time for reflection… I find that stepping away from your business for a spell gives you more objectivity when it comes to assessing how your business is doing, and, just as importantly, how your business reflects the thinking behind the b Keep Reading
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