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THE X FACTOR BLOG

This blog is a forum for discussion on topics relevant to business owners. We also publish strategies on marketing and growing your business, special offers and advanced tools to keep your business on the cutting edge as well as keep you up to date on SME news and media.

Becoming the Leader of Your Tribe

10X Newcastle - Friday, April 13, 2012
What is a tribe and how can your business benefit from one? Put simply, a tribe is a social community built around an idea, a vision, a goal, a common interest, a common problem, or a unique product/ service, and is facilitated by the sharing of experiences, education, support and encouragem Keep Reading

Branding Basics - How Do I Use My Brand Strategy?

10X Newcastle - Friday, April 13, 2012
Together with your competitive positioning strategy, your brand strategy is the essence of what you represent. A great brand strategy helps you communicate more effectively with your market, so it is vital to follow it in every interaction you have with your prospects and customers. Both yo Keep Reading

From the Desk of Nic Clark: What are you REALLY Saying?

10X Newcastle - Wednesday, February 22, 2012
How to build a brand that speaks volumes. The foundation of all successful brands and their subsequent marketing campaigns is a strong, consistent message. But have you ever stopped to think about what your business is REALLY saying every time you make contact with customers or prospects?  Keep Reading

Case of mistaken identity … don’t let it happen to you

10X Newcastle - Wednesday, August 31, 2011
One of the truths of modern business is that there is almost nothing that your competitors can’t duplicate. If you have a great idea, you can be certain that somebody will copy it, fake it, cheapen it or just plain rip-it-off. They may even be able to do a better job selling ‘your& Keep Reading

From the Desk of Nic Clark - Build A Stonger Brand

10X Newcastle - Tuesday, May 31, 2011
Increase Value of Business And Greater Recognition Within The Community Your brand provides your customer with more value and this is why they are prepared to pay a premium to acquire it (your brand). Your Business's brand has a value and at some point will pay dividends, either via increa Keep Reading

10X Case Study - Bluewater Dental on the NSW Central Coast

10X Newcastle - Friday, November 19, 2010
Stuart and Diane Wolf have been operating Bluewater Dental on the NSW Central Coast for over 20 years, making it one of the area's leading dental surgeries. Over the last 10 years, the practice has doubled in size, in terms of turnover and staff, rendering many of their old systems and processes red Keep Reading

5 Ways To Get Christmas All Wrapped Up

10X Newcastle - Friday, November 19, 2010
A third of the year’s retail trade occurs over the holiday period, so it makes sense to capitalise on consumers’ desire to flex their purchasing muscle. Here are five easy tips to make the most of the Christmas rush. 1. Spruce up your store. Christmas shoppers ar Keep Reading

10X Newcastle Assist Local Restaurants

10X Newcastle - Thursday, September 23, 2010
10X Newcastle recently conducted a series of special workshops for restaurant owners in the Newcastle region at their office in Charlestown. Trevor Monaghan, the managing director of 10X Newcastle conducted the workshops with 10X Newcastle's head coach and serial entrepreneur, Phil Bamback.  Keep Reading

From The Desk of Nic Clark: Branding Basics – Pt. 3 - How Do I Use My Brand Strategy?

10X Newcastle - Wednesday, September 22, 2010
Welcome to part three of my branding basics series of posts. If you missed the first or second posts, feel free to go back and revisit them for a full rundown on how to go about creating a powerful brand for your business and implementing a branding strategy. As you’ll know by now, togeth Keep Reading

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