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THE X FACTOR BLOG

This blog is a forum for discussion on topics relevant to business owners. We also publish strategies on marketing and growing your business, special offers and advanced tools to keep your business on the cutting edge as well as keep you up to date on SME news and media.

Empower Your Employees

10X Newcastle - Thursday, April 19, 2012
If you’re wondering how you can dramatically enhance the customer service experience in your business while decreasing the amount of time you actually spend on customer service activities, consider that the solution might be to empower your employees to do it for you. While having system Keep Reading

The 5 Marketing Mistakes You Must Avoid

10X Newcastle - Thursday, April 19, 2012
Most business owners have the best intentions in the world when it comes to their marketing, but often, they get so excited with the ‘big picture’ of how many new leads a certain campaign is going to bring in, or the creative execution of a particular piece of collateral, they come unstu Keep Reading

Get On The Media’s Good Side

10X Newcastle - Thursday, April 19, 2012
No matter what business you’re in, seeking to attract positive media attention should be right up there on your list of ‘to do’s’ – after all, you can’t have your competitors grabbing all the headlines, especially if you know that your product or service is superi Keep Reading

DIY PR in 10 Easy Steps

10X Newcastle - Thursday, April 19, 2012
Have you ever opened up your local newspaper, and been shocked to find the smiling face of your competitor staring somewhat smugly back at you from a full-page feature article? Not fair, is it? All that publicity is surely going to drive customers away from your business towards theirs. You Keep Reading

Do you need more assurance than just insurance?

10X Newcastle - Friday, April 13, 2012
If you live in Australia or New Zealand, you'll no doubt have witnessed the devastating impact and unpredictability of Mother Nature - with earthquakes, droughts, fire, flood and cyclones all occurring in the past year alone. While these natural disasters ravage communities, the impact on local Keep Reading

From the Desk of Nic Clark: Why It's Vital To Keep An Eye on KPIs

10X Newcastle - Friday, April 13, 2012
Next, have key managerial personnel meet once a month to review the company's KPIs and brainstorm ways to improve them. For example, if your number of sales is down during a particular month, brainstorm ways to find new prospects. Next, using your sales per salesperson indicators, look at who is Keep Reading

Becoming the Leader of Your Tribe

10X Newcastle - Friday, April 13, 2012
What is a tribe and how can your business benefit from one? Put simply, a tribe is a social community built around an idea, a vision, a goal, a common interest, a common problem, or a unique product/ service, and is facilitated by the sharing of experiences, education, support and encouragem Keep Reading

Branding Basics - How Do I Use My Brand Strategy?

10X Newcastle - Friday, April 13, 2012
Together with your competitive positioning strategy, your brand strategy is the essence of what you represent. A great brand strategy helps you communicate more effectively with your market, so it is vital to follow it in every interaction you have with your prospects and customers. Both yo Keep Reading

Cant Buy Me Love

10X Newcastle - Wednesday, February 22, 2012
Why customer loyalty doesn’t have to cost big bucks! Many business owners think that they have to ‘buy’ their customers by offering lower prices, discounts and sales. However, this is simply not the case and what’s more, it creates a misperception in the marketplace  Keep Reading

From the Desk of Nic Clark: What are you REALLY Saying?

10X Newcastle - Wednesday, February 22, 2012
How to build a brand that speaks volumes. The foundation of all successful brands and their subsequent marketing campaigns is a strong, consistent message. But have you ever stopped to think about what your business is REALLY saying every time you make contact with customers or prospects?  Keep Reading

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